Online SEO Link Repository
“Knowing is not enough; we must apply!” – Goethe
Basic Stuff
In the beginning…
SEO 101
- www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf
- https://docs.google.com/present/view?id=dc3qhbxg_1217d9mwjwg3
- www.bruceclay.com/seo/search-engine-optimization.htm
- www.websitepublisher.net/seo-guide/
- www.highrankings.com/tentips
- www.hobo-web.co.uk/what-is-seo-a-guide-for-beginners/
- www.blindfiveyearold.com/what-is-seo
- sethgodin.typepad.com/seths_blog/2007/10/how-to-create-1.html
- www.webconfs.com/15-minute-seo.php
- www.seomoz.org/blog/the-web-developers-seo-cheat-sheet
- www.portent.com/blog/random/on-page-seo-cheatsheet.htm
- www.seo-theory.com/wordpress/2008/09/22/nine-lessons-in-search-engine-optimization/
- searchengineland.com/25-super-common-seo-mistakes-51888
- www.seobook.com/archives/001792.shtml
- www.seobook.com/seo-strategy
- www.bing.com/community/site_blogs/b/webmaster/archive/2009/06/26/site-architecture-and-seo-file-page-issues-sem-101.aspx
- www.searchenginejournal.com/bing-rankings-cheat-sheet/29847/
- blog.vkistudios.com/index.cfm/2009/9/2/Server-Status-Codes-and-SEO
- www.omniture.com/offer/656/1097 (PDF)
- sixrevisions.com/content-strategy/user-friendly-seo/
- outspokenmedia.com/seo/10-things-everyone-should-know-about-seo-in-2011/
- www.youtube.com/watch?v=ecI_hCBGEIM – great 1hr long presentation from Google
more: www.searchenginejournal.com/seo-101-resources-learn-with-guides-tutorials-and-more/35740/
Google Updates
Title Tags
- www.wordstream.com/blog/ws/2009/08/05/seo-title-tag-formulas
- www.highrankings.com/title-tags-revisited
- searchengineland.com/nine-best-practices-for-optimized-title-tags-111979
Images
Misc On-Page Factors
Page Rank
- www.smashingmagazine.com/2007/06/05/google-pagerank-what-do-we-really-know-about-it/
- www.sitepoint.com/25/google-pagerank-obsessions/
- www.quicksprout.com/2011/08/31/does-google-pagerank-really-matter/
Meta Tags & Rel Attributes
- support.google.com/webmasters/bin/answer.py?answer=79812
- googlewebmastercentral.blogspot.com.au/2007/12/answering-more-popular-picks-meta-tags.html
- www.stateofsearch.com/good-rel-attributes-beginners-guide/
Myths
Ranking Factors
- www.seomoz.org/article/search-ranking-factors
- www.seomoz.org/ugc/simplified-google-ranking-model
- www.huomah.com/Search-Engines/Search-Engine-Optimization/Guide-to-Search-Engine-Ranking-Factors.html
- www.searchenginejournal.com/adapting-seo-for-personalized-search/22207/
- experimentsinpassiveincome.com/exact-match-domains/
- searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO.pdf (via searchengineland.com/seotable/download-periodic-table-of-seo)
Flash and SEO
- www.searchenginejournal.com/flash-seo/9292/
- www.adobe.com/devnet/seo.html – Adobe SEO Tech Centre
- www.adobe.com/devnet/seo/articles/techniques_ria.html
Analytics
- www.practicalecommerce.com/articles/506-SEO-Metrics-That-Matter
- www.reliable-seo.com/seo-strategy/seo-benchmarks-and-kpi.html
- www.huomah.com/Conversions/Web-Analytics/Google-Analytics-tips-for-SEO.html
- www.huomah.com/Conversions/Web-Analytics/Google-Analytics-for-SEO-part-II.html
- www.huomah.com/Conversions/Web-Analytics/Google-analytics-for-SEO-part-III.html
- blog.vkistudios.com/index.cfm/2009/6/5/The-Google-Analytics-Power-User-Guide
- blogs.adobe.com/digitalmarketing/analytics/soft-vs-hard-bounces-a-closer-look-at-bounce-rate/
Keywords
- www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
- www.seomoz.org/blog/what-small-business-clients-needs-to-know-about-keywords-and-seo
- brightoak.com/blog/2012/03/13/6-most-important-demand-curves-to-know-in-keyword-research/
- www.webmasterworld.com/forum34/68.htm (Brett Tabke’s 2001 Theme Pyramid post)
- www.rosshudgens.com/keyword-difficulty/
Long Tail
- www.johnfdoherty.com/seo-longtail/
- www.netconcepts.com/long-tail-whitepaper/
- www.portent.com/blog/seo/long-tail-seo-101-defined.htm
- kaushik.net/avinash/googles-search-based-keyword-tool-monetize-long-tail-search/
- www.wordstream.com/blog/ws/08/03/09/long-tail-guide
- www.seomoz.org/blog/illustrating-the-long-tail
- www.seobook.com/3-steps-optimizing-content-long-tail-keywords
- searchenginewatch.com/article/2132155/On-Page-Optimization-Not-Dead-Long-Tail-Keywords-Increase-Rankings-Conversions-STUDY
Research
- blog.promodo.com/keyword-research-process-infographics – infographic
- www.blueglass.com/blog/keyword-research-tips-strategies/
- www.searchenginejournal.com/the-foundation-of-a-success-seo-campaign-keyword-research/22770/
- www.seomoz.org/blog/10-steps-to-advanced-keyword-research
- blogoscoped.com/archive/2008-09-16-n52.html
- www.sitepoint.com/keyword-research-tools/
- www.scienceforseo.com/search-engines/8-tools-to-find-semantic-similarity-between-words/
- www.googleguide.com/advanced_operators.html
- www.microsoft.com/downloads/details.aspx?FamilyID=b93cfee4-7dfb-40ae-a405-dfa269a33a18&displayLang=en – Bing for Webmasters
- searchengineland.com/organic-keywords-the-first-step-in-search-engine-optimization-97075
- searchengineland.com/why-do-search-engines-keyword-research-seo-really-matter-98466
- www.wordstream.com/articles/ultimate-guide-to-keyword-competition
- www.bing.com/community/site_blogs/b/webmaster/archive/2012/02/27/webmaster-tools-announces-new-tools.aspx
Density (the myth)
- www.hobo-web.co.uk/keyword-density-seo-myth/
- www.searchenginepeople.com/blog/how-search-really-works-the-keyword-density-myth.html
- www.seomoz.org/ugc/seo-myths-that-persist-keyword-density
Content
- www.seomoz.org/blog/the-definitive-guide-to-awesome-web-content
- www.kalzumeus.com/2010/01/24/startup-seo/
- www.blindfiveyearold.com/how-to-implement-rel-author
- googlewebmastercentral.blogspot.com.au/2011/05/more-guidance-on-building-high-quality.html
Duplicate Content
- www.seomoz.org/blog/duplicate-content-in-a-post-panda-world
- yoast.com/articles/duplicate-content/
- googlewebmastercentral.blogspot.com.au/2008/09/demystifying-duplicate-content-penalty.html
- support.google.com/webmasters/bin/answer.py?hl=en&answer=66359
- www.seomoz.org/learn-seo/duplicate-content
Managing Canonical/Duplicate Issues
- googlewebmastercentral.blogspot.com.au/2009/02/specify-your-canonical.html
- google.com/support/webmasters/bin/answer.py?answer=139394
- www.mattcutts.com/blog/canonical-link-tag/
- www.ysearchblog.com/2009/02/12/fighting-duplication-adding-more-arrows-to-your-quiver/
- www.bing.com/community/site_blogs/b/webmaster/archive/2009/02/12/partnering-to-help-solve-duplicate-content-issues.aspx
- www.internetmarketingninjas.com/blog/search-engine-optimization/relcanonical-implementation
Managing Robots
- www.botsvsbrowsers.com/
- www.seomoz.org/blog/robot-access-indexation-restriction-techniques-avoiding-conflicts
robots.txt and meta
- https://developers.google.com/webmasters/control-crawl-index/docs/robots_txt
- outspokenmedia.com/seo/getting-to-know-your-bots-robots-txt-101/
- googleblog.blogspot.com.au/2007/01/controlling-how-search-engines-access.html
- googlewebmastercentral.blogspot.com.au/2008/06/improving-on-robots-exclusion-protocol.html
- www.bing.com/community/site_blogs/b/webmaster/archive/2009/08/21/prevent-a-bot-from-getting-lost-in-space-sem-101.aspx
- searchengineland.com/a-deeper-look-at-robotstxt-17573
- www.mcanerin.com/EN/search-engine/robots-txt.asp
- www.mcanerin.com/EN/search-engine/robots-meta-tag.asp
- www.rimmkaufman.com/blog/robots-txt-best-practices-for-seo/03072012/
- www.internetmarketingninjas.com/blog/tips-and-tricks/the-ultimate-guide-to-blocking-your-content-in-search
Follow/nofollow and Indexation
- support.google.com/webmasters/bin/answer.py?hl=en&answer=96569
- www.webseoanalytics.com/blog/robotstxt-metarobots-relnofollow-the-impact-on-seo/
- www.seo-theory.com/wordpress/2008/06/18/pagerank-sculpting-for-seos-who-believe-in-pagerank-sculpting/
- www.seomoz.org/blog/pagerank-sculpting-parsing-the-value-and-potential-benefits-of-sculpting-pr-with-nofollow
- microformats.org/wiki/rel-nofollow
- yoast.com/prevent-site-being-indexed/
Sitemaps
- support.google.com/webmasters/bin/answer.py?hl=en&answer=156184
- www.bing.com/community/site_blogs/b/webmaster/archive/2009/08/15/uncovering-web-based-treasure-with-sitemaps-sem-101.aspx
- www.seomoz.org/blog/do-sitemaps-effect-crawlers
- searchenginewatch.com/article/2145304/Basic-SEO-Troubleshooting-With-XML-Sitemaps
- googlesitemapgenerator.googlecode.com/svn/trunk/doc/gsg-intro.html – Google Sitemap Generator
Ajax
- www.w3.org/2001/tag/doc/IdentifyingApplicationState
- github.com/balupton/History.js/wiki/Intelligent-State-Handling
- developer.mozilla.org/en-US/docs/DOM/Manipulating_the_browser_history
- www.seomoz.org/blog/create-crawlable-link-friendly-ajax-websites-using-pushstate
- diveintohtml5.info/history.html
Mobile SEO
- mobile.smashingmagazine.com/2012/04/19/why-we-shouldnt-make-separate-mobile-websites/
- dev.opera.com/articles/view/the-mobile-web-optimization-guide/
- www.mobileseonews.com/files/Seizing_the_Mobile_Web.pdf
- www.linkbuildr.com/link-building-for-your-mobi-site-or-app/
- mobithinking.com/sites/mobithinking.com/files/dotMobi_Mobile_SEO_Best%20Practices.pdf
- www.mobilemoxie.com/2011/03/user-agent-detection-and-redirection/
- www.stonetemple.com/mobile-seo-tips-and-tricks-with-cindy-krum/
- searchengineland.com/do-you-know-google’s-official-stance-on-mobile-search-seo-100350
- www.seomoz.org/ugc/responsive-web-design-the-ultimate-guide-for-online-marketers
- econsultancy.com/au/blog/10718-seven-things-you-need-to-know-about-mobile-seo
Google and Mobile
- googlewebmastercentral.blogspot.com.au/2009/11/help-google-index-your-mobile-site.html
- googlewebmastercentral.blogspot.com.au/2011/02/making-websites-mobile-friendly.html
- googlewebmastercentral.blogspot.com.au/2012/06/recommendations-for-building-smartphone.html
- developers.google.com/webmasters/smartphone-sites/details
Link Building
- www.linkbuildingwiki.com/wiki/Main_Page
- www.bing.com/community/site_blogs/b/webmaster/archive/2009/07/01/making-links-work-for-you-sem-101.aspx
- www.seobythesea.com/2010/05/googles-reasonable-surfer-how-the-value-of-a-link-may-differ-based-upon-link-and-document-features-and-user-data/
- www.smallbusinesssem.com/ultimate-guide-to-building-the-perfect-link/269/
- www.seoptimise.com/blog/2012/04/the-ultimate-resource-guide-for-link-builders-from-distilled-linklove-2012.html
- www.ericward.com/bestpractices/index.html – Massive list of link-building links
- searchengineland.com/how-to-research-create-and-distribute-highly-linkable-content-22416
- www.techfeedr.com/blog/tag/link-baiting/
- sem-group.net/search-engine-optimization-blog/the-most-effective-approach-to-contacting-link-partner-for-authoritative-links/
- pointblankseo.com/link-building-strategies
- searchengineland.com/link-building-for-life-determining-lifetime-link-value-77030
- www.rosshudgens.com/scalable-link-building/
- searchenginewatch.com/article/2064922/131-Legitimate-Link-Building-Strategies
SEOMoz Links:
- www.seomoz.org/blog/17-ways-search-engines-judge-the-value-of-a-link
- www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links
- www.seomoz.org/article/the-professional-guide-to-link-building-2011
- www.seomoz.org/blog/whiteboard-friday-link-building-tactics-from-white-to-black
- www.seomoz.org/blog/divide-and-conquer-creating-and-managing-your-link-campaign
- www.seomoz.org/blog/link-building-management
- www.seomoz.org/blog/link-building-tools
- www.seomoz.org/blog/the-noob-guide-to-link-building
Site Auditing / Checklists
- www.seomoz.org/blog/whiteboard-friday-seo-site-reviews-stebbystep
- www.seomoz.org/blog/how-to-do-a-site-audit
- www.seomoz.org/blog/the-new-seo-process-quit-being-kanye
- www.seomoz.org/blog/find-your-sites-biggest-technical-flaws-in-60-minutes
- www.seomoz.org/blog/how-to-perform-the-worlds-greatest-seo-audit
- searchenginewatch.com/article/2109957/The-First-7-Items-On-Your-SEO-Audit-To-Do-List
- www.davidnaylor.co.uk/seo-101-common-mistakes.html
- www.searchengineguide.com/stoney-degeyter/the-best-damn-web-marketing-checklist-pe.php
- www.hobo-web.co.uk/free-seo-audit-puke/
- www.thedailyanchor.com/2009/08/24/seo-audit/
- outspokenmedia.com/seo/seo-audits-that-get-results/
- www.seo-theory.com/2011/03/07/how-to-do-an-seo-audit/
- alanbleiweiss.com/professional-seo-audits/seo-audit-checklist/
- searchenginewatch.com/article/2049427/The-Art-and-Science-of-SEO-Site-Audits-Best-of-SEW-2010-10
- kaiserthesage.com/technical-seo-audit/
Social Media Optimisation
- www.readwriteweb.com/archives/brandstreaming.php
- www.stephanspencer.com/social-media-hacks/
- www.seoptimise.com/blog/2007/02/ultimate-social-media-optimization-list.html
- www.seomoz.org/blog/tracking-the-roi-of-social-media
Google+
- www.seomoz.org/blog/google-plus-the-ultimate-you-sourced-search-engine
- www.blindfiveyearold.com/google-plus-seo
- www.portent.com/blog/internet-marketing/google-plus-box-ranking-factors-report.htm
- searchengineland.com/the-definitive-guide-to-google-authorship-markup-123218
- raventools.com/blog/ultimate-list-of-relauthor-resources/
Managing Change
- www.latitudegroup.com/blog/changing-domains-how-not-to-screw-it-up/
- googlewebmastercentral.blogspot.com.au/2008/04/best-practices-when-moving-your-site.html
- googlewebmastercentral.blogspot.com.au/2012/04/how-to-move-your-content-to-new.html
- www.mattcutts.com/blog/moving-to-a-new-web-host/
- www.getfoundnow.com/seo_server_technologies.htm
- www.seomoz.org/blog/explaining-seo-role-by-role
- www.mark8t.com/2009/02/15/google-yahoo-and-msn-agree-on-the-canonical-link-tag/
- www.searchenginejournal.com/search-and-rescue-4-ways-to-find-lost-url’s-after-a-bad-website-redesign-or-cms-migration/30385/
- googlewebmastercentral.blogspot.com.au/2011/05/do-404s-hurt-my-site.html
- www.seomoz.org/blog/achieving-an-seo-friendly-domain-migration-the-infographic
- searchengineland.com/8-steps-to-maximize-success-in-global-site-migrations-120016
Site / Information Architecture
- www.rimmkaufman.com/blog/seo-guide-information-architecture/01052008/
- www.shimonsandler.com/advanced-seo-siloing-content/
- sixrevisions.com/usabilityaccessibility/information-architecture-101-techniques-and-best-practices/
- yoast.com/site-structure-seo/
- www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
- www.seomoz.org/blog/the-world-series-spidering-problem
- googlewebmastercentral.blogspot.com.au/2008/05/design-patterns-for-accessible.html
- www.seo-theory.com/wordpress/2008/04/09/large-website-design-and-optimization-theory/
- www.seoresearchlabs.com/seo-research-labs-google-report.pdf
- www.seobythesea.com/2009/08/how-a-search-engine-might-analyze-the-linking-structure-of-a-web-site/
- www.seomoz.org/blog/pagination-best-practices-for-seo-user-experience
- searchengineland.com/site-navigation-information-architecture-fundamentals-for-seos-46368
- www.searchenginejournal.com/information-architecture-rocket-science-simplified/22503/
- searchengineland.com/key-information-architecture-concepts-every-seo-should-know-45288
Crawling/Indexing
- docs.google.com/present/view?id=dgk2ft62_18cvjx4nk4
- googlewebmastercentral.blogspot.com.au/2009/08/optimize-your-crawling-indexing.html
- googlewebmastercentral.blogspot.com.au/2011/09/pdfs-in-google-search-results.html
Pagination
- googlewebmastercentral.blogspot.com.au/2011/09/pagination-with-relnext-and-relprev.html
- googlewebmastercentral.blogspot.com.au/2012/03/video-about-pagination-with-relnext-and.html
- googlewebmastercentral.blogspot.com.au/2011/09/view-all-in-search-results.html
- searchengineland.com/implementing-pagination-attributes-correctly-for-google-114970
- searchengineland.com/the-latest-greatest-on-seo-pagination-114284
Windows Server / IIS
- www.seomoz.org/blog/what-every-seo-should-know-about-iis
- www.iis.net/download/seotoolkit
- learn.iis.net/page.aspx/866/make-your-website-seo-friendly/
- weblogs.asp.net/scottgu/archive/2009/06/03/iis-search-engine-optimization-toolkit.aspx
Navigation
- www.searchenginejournal.com/breadcrumbs/15022/
- www.smashingmagazine.com/2009/03/17/breadcrumbs-in-web-design-examples-and-best-practices-2/
- www.hongkiat.com/blog/breadcrumb-navigation-examined-best-practices-examples/
- www.uie.com/articles/mega_menus/
- www.useit.com/alertbox/mega-dropdown-menus.html
- www.blindfiveyearold.com/mega-menus-are-mega-awful
SSL/TLS – dealing with HTTPS sites
- www.owasp.org/index.php/Transport_Layer_Protection_Cheat_Sheet
- agilejam.wordpress.com/2011/01/06/how-to-prevent-canonicalization-and-duplicate-content-issues-for-seo/
- paulirish.com/2010/the-protocol-relative-url/
- www.rainbodesign.com/seo-tips/removing-https-index.php
URLs and optimization
- warpspire.com/posts/url-design/
- www.youtube.com/watch?v=Q3SFVfDIS5k
- www.smallbusinesssem.com/7-rules-for-writing-urls/2043/
- www.wolf-howl.com/seo/choosing-right-url-structure/
- googlewebmastercentral.blogspot.com.au/2010/04/to-slash-or-not-to-slash.html
- googlewebmastercentral.blogspot.com.au/2008/09/dynamic-urls-vs-static-urls.html
- www.seo-theory.com/2011/11/30/how-do-pretty-urls-help-search-engine-optimization/
- searchengineland.com/seo-friendly-url-syntax-practices-134218
(Sub)Domains
- www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
- webenso.com/when-to-use-microsites-subdomains-vs-folders/
- www.searchenginejournal.com/domain-strategy-critical-component-to-seo-technical-audits/17403/
Rewriting and Redirections
- www.seomoz.org/blog/url-rewrites-and-301-redirects-how-does-it-all-work
- www.mcanerin.com/EN/articles/301-redirect.asp
- sebastians-pamphlets.com/the-anatomy-of-http-redirects-301-302-307/
- coding.smashingmagazine.com/2011/11/02/introduction-to-url-rewriting/
Geo-optimization / Internationalization
- www.seoptimise.com/blog/2008/06/which-domain-internationalisation-strategy-to-use.html
- www.huomah.com/Search-Engines/Algorithm-Matters/Geo-targeting-for-Kingons-film-at-11.html
- www.huomah.com/Search-Engines/Search-Engine-Optimization/International-SEO-Made-Easy.html
- www.seomoz.org/blog/geolocation-international-seo-faq
- www.mcanerin.com/EN/articles/301-redirect-geolocation.asp
- www.searchenginejournal.com/multilingual-seo/19903/
- googlewebmastercentral.blogspot.com.au/2010/03/working-with-multilingual-websites.html
- googlewebmastercentral.blogspot.com.au/2010/03/working-with-multi-regional-websites.html
- googlewebmastercentral.blogspot.com.au/2010/09/unifying-content-under-multilingual.html
- blog.vkistudios.com/index.cfm/2010/11/26/International-SEO-Series-and-Webinar-Part-1–Domains-Subdomains-and-Directories
- blog.vkistudios.com/index.cfm/2010/12/8/International-SEO-Series-and-Webinar-Part-2-Multilingual-Content-Optimization
- googlewebmastercentral.blogspot.com.au/2011/12/new-markup-for-multilingual-content.html
- searchengineland.com/how-to-implement-the-hreflang-element-using-xml-sitemaps-123030
- www.distilled.net/blog/uncategorized/google-cctlds-and-associated-languages-codes-reference-sheet/
Local / Places Optimization
- www.davidmihm.com/local-search-ranking-factors.shtml
- www.poweredbysearch.com/local-search-landing-page-design-guide/
- www.seobythesea.com/2007/03/google-local-search-glossary/ – glossary
- support.google.com/places/
- getlisted.org/resources/
- www.seoptimise.com/blog/2011/02/36-must-read-local-seogoogle-places-resources-from-20102011.html
White Hat Techniques
Back to topReputation Management
Back to topCompetitive Analysis
- raventools.com/competitive-seo-analysis/
- www.searchenginejournal.com/make-the-most-of-seo-competitive-research-evaluating-the-competiton/6386/
Video Optimisation
- www.huomah.com/Search-Engines/Search-Engine-Optimization/Video-SEO-YouTube-Optimization-and-Universal-Search-Video-Ranking-Factors-Signals.html
- www.distilled.net/blog/social-media/youtube/creating-awesome-videos-for-seo/
- www.seomoz.org/blog/hosting-and-embedding-for-video-seo
Conversion Rate Optimisation
- unbounce.com/101-landing-page-optimization-tips/
- unbounce.com/conversion-rate-optimization/544-conversion-rate-optimization-tips/
- www.conversion-rate-experts.com/cro-tips/
- searchengineland.com/the-5-rings-of-conversion-optimization-36205
- www.smashingmagazine.com/2010/06/24/the-ultimate-guide-to-a-b-testing/
- www.seoptimise.com/blog/2010/07/30-multivariate-ab-split-testing-tools-tutorials-resources.html
- raventools.com/blog/ultimate-list-of-conversion-optimization-tools/
- rich-page.com/website-optimization/the-ultimate-guide-to-conversion-rate-optimization/
Site/Page Speed Optimisation
Back to topWidgets and APIs
Back to topUsability / Human Component / Searcher Behaviour
- www.scribd.com/doc/6266180/Search-Engine-Users-Pew-Internet-American-Life-Project
- searchengineland.com/how-to-optimize-for-conversion-in-organic-search-results-19105
- www.copyblogger.com/landing-pages/
- www.semj.org/documents/webanalytics2.0_SEMJvol2.pdf
- www.usability.gov/guidelines/
- www.sigir.org/forum/F2002/broder.pdf – A Taxonomy of Web Search
- faculty.ist.psu.edu/jjansen/academic/pubs/jansen_user_intent.pdf – Measuring search intent
- searchuserinterfaces.com/book/ – Online book _Search User Interfaces_
- www.seomoz.org/blog/segmenting-search-intent
- www.scienceforseo.com/opinion-mining/how-sentiment-analsysis-works/
- www.seobook.com/search-taxonomy-getting-inside-mind-searcher
- searchengineland.com/why-do-people-google-google-understanding-user-data-to-measure-searcher-intent-10091
- www.stonetemple.com/how-google-does-personalization-with-jack-menzel/
SERP CTRs
- www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough-rates
- www.slingshotseo.com/resources/white-papers/google-ctr-study/
- www.slingshotseo.com/blog/mission-imposserpble-establishing-reliable-click-through-rates-ctr/
Search Patents and Discussion/Analysis
- seotrainingdojo.com/Resource-Library/36-Patents/View-category.html
- seotrainingdojo.com/Resource-Library/38-Research-papers/View-category.html
- nlp.stanford.edu/IR-book/information-retrieval-book.html
- citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.68.3134&rep=rep1&type=pdf – Evaluating SEs by Modeling Relevance vs Clicks
- infolab.stanford.edu/~backrub/google.html – Original PageRank document
- www.scienceforseo.com/ranking-algorithms/papers-on-pagerank-you-should-read/
- www.threadwatch.org/node/2132 – Search Ranking Factors
- www.vldb.org/conf/2004/RS15P3.PDF – TrustRank document
- ftp.cs.toronto.edu/pub/reports/csrg/405/hilltop.html
- www.cis.upenn.edu/~nenkova/Courses/cis430/p3-broder.pdf
- www.seoresearchlabs.com/seo-research-labs-google-report.pdf – Florida Update and changes
- www.seomoz.org/blog/my-give-it-up-presentation-from-smx-advanced-in-blog-format
- www.seobythesea.com/2006/07/google-and-document-segmentation-indexing-for-local-search/ – Google and Document Segmentation Indexing for Local Search
- www.seobythesea.com/2008/09/google-phrase-based-indexing-patent-granted/ – Google Phrase Based Indexing
Super-Duper Advanced Stuff!
- en.wikipedia.org/wiki/PLSI – Probabilistic Latent Semantic Analysis
Flip-side – debunking LSI: - www.seo-blog.com/latent-semantic-index-lsi-myth.php
- www.huomah.com/search-engines/algorithm-matters/stay-off-the-lsi-bandwagon.html
- irthoughts.wordpress.com/2007/05/03/latest-seo-incoherences-lsi/
- research.microsoft.com/en-us/um/people/znie/cidr2007-nie.pdf – Object-level Vertical Search
Page Segmentation Analysis for Relevant Content Retrieval
- research.microsoft.com/apps/pubs/default.aspx?id=69111 – block level link analysis
- www.cs.cmu.edu/~deepay/mywww/papers/www07-templates.pdf – page-level template detection via isotonic smoothing
- M1 www.google.com.au/patents?id=SOinAAAAEBAJ&printsec=abstract&zoom=4#PPA1,M1 – determining significant content
- M1 www.google.com/patents?id=dMKnAAAAEBAJ&printsec=abstract&zoom=4#PPA1,M1 – systems and methods for identifying boilerplate
- nlp.stanford.edu/IR-book/html/htmledition/irbook.html – Information Retrieval (the whole book)
The Future
- www.cs.cornell.edu/~lucja/Publications/i03.pdf – Google Crawling the Deep Web
Enterprise SEO and the business of SEO
- www.aimclearblog.com/2010/03/26/jumping-through-hoops-enterprise-level-seo-success-tips/
- www.seobook.com/seo-zero-sum-game
- searchenginewatch.com/article/2097061/SEO-Techniques-for-Large-Sites-How-to-Maximize-Product-Visibility-in-Organic-Search
- www.seomoz.org/blog/big-brand-seo-campaigns-integration-and-extended-brand-keywords
- www.portent.com/blog/analytics/seo-statistics-predicting-traffic-growth-over-time.htm
- www.seomoz.org/blog/grassroots-seo-strategy-process-life-cycle
- www.seomoz.org/ugc/investing-in-seo-and-the-myth-of-working-dollars
- searchengineland.com/should-you-bid-on-a-keyword-if-you-rank-organically-for-that-term-84247
- searchengineland.com/how-to-get-past-9-common-enterprise-seo-roadblocks-116586
- searchenginewatch.com/article/2097061/SEO-Techniques-for-Large-Sites-How-to-Maximize-Product-Visibility-in-Organic-Search
- econsultancy.com/au/blog/10680-how-can-you-make-the-best-use-of-site-search-data
Miscellaneous Methods / Tools
- searchengineland.com/google-power-user-tips-query-operators-48126
- www.seoskeptic.com/what-schema-org-means-for-seo-and-beyond/
- seoroi.com/seo-faq/8-steps-forecast-seo-roi/
- Elizabeth Bacon’s testing Google Docs spreadsheet
- speckyboy.com/2010/01/11/10-completely-free-wireframe-and-mockup-applications/
- ubersuggest.org/
- coding.smashingmagazine.com/2011/05/25/introduction-to-dns-explaining-the-dreaded-dns-delay/
- www.seerinteractive.com/blog/visualize-your-backlinks-with-google-fusion-tables
- www.distilled.net/blog/seo/how-to-build-agile-seo-tools-using-google-docs/
Tools
- www.keywordeye.co.uk/
- remoteresear.ch/tools/
- www.opensiteexplorer.org/
- www.evolvingseo.com/2012/01/24/the-ultimate-list-of-rank-checkers/
- Screaming Frog SEO Spider
- distilled.net/excel-for-seo/
- www.distilled.net/blog/seo/8-alternative-ways-to-use-screaming-frog-for-seo/
- www.distilled.net/blog/seo/using-seo-spider-data-in-excel3/
Last modified on January 10th, 2013 at 11:46 am
