Online SEO Link Repository
“Knowing is not enough; we must apply!” – Goethe
Basic Stuff
In the beginning…
SEO 101:
- http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf
- https://docs.google.com/Present?docid=dc3qhbxg_1217d9mwjwg3
- http://help.live.com/
- http://www.bruceclay.com/web_rank.htm
- http://www.websitepublisher.net/seo-guide/
- http://www.highrankings.com/tentips
- http://www.hobo-web.co.uk/seo/
- http://sethgodin.typepad.com/seths_blog/2007/10/how-to-create-1.html
- http://www.webconfs.com/15-minute-seo.php
- http://www.seomoz.org/blog/the-web-developers-seo-cheat-sheet
- http://www.conversationmarketing.com/2010/07/on-page-seo-cheatsheet.htm
- http://www.seo-theory.com/wordpress/2008/09/22/nine-lessons-in-search-engine-optimization/
- http://searchengineland.com/25-super-common-seo-mistakes-51888
- http://www.seobook.com/archives/001792.shtml
- http://www.seobook.com/seo-strategy
- http://www.bing.com/community/blogs/webmaster/archive/2009/06/26/site-architecture-and-seo-file-page-issues-sem-101.aspx
- http://www.searchenginejournal.com/bing-rankings-cheat-sheet/29847/
- http://blog.vkistudios.com/index.cfm/2009/9/2/Server-Status-Codes-and-SEO
- http://www.omniture.com/offer/656/1097 (PDF)
- http://sixrevisions.com/content-strategy/user-friendly-seo/
- http://outspokenmedia.com/seo/10-things-everyone-should-know-about-seo-in-2011/
- http://www.youtube.com/watch?v=ecI_hCBGEIM – great 1hr long presentation from Google
more: http://www.searchenginejournal.com/seo-101-resources-learn-with-guides-tutorials-and-more/35740/
Google Updates:
Title Tags:
- http://www.wordstream.com/blog/ws/2009/08/05/seo-title-tag-formulas
- http://www.highrankings.com/title-tags-revisited
Images:
Misc On-Page Factors
Page Rank:
- http://williamcotton.com/pagerank-explained-with-javascript
- http://www.smashingmagazine.com/2007/06/05/google-pagerank-what-do-we-really-know-about-it/
- http://www.sitepoint.com/blogs/2009/05/25/google-pagerank-obsessions/
- http://www.quicksprout.com/2011/08/31/does-google-pagerank-really-matter/
On Links:
- http://www.seomoz.org/blog/17-ways-search-engines-judge-the-value-of-a-link
- http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links
- http://www.bing.com/community/blogs/webmaster/archive/2009/07/01/making-links-work-for-you-sem-101.aspx
- http://www.seobythesea.com/2010/05/googles-reasonable-surfer-how-the-value-of-a-link-may-differ-based-upon-link-and-document-features-and-user-data/
Meta Tags:
- http://www.google.com/support/webmasters/bin/answer.py?answer=79812
- http://googlewebmastercentral.blogspot.com/2007/12/answering-more-popular-picks-meta-tags.html
Crawling/Indexing:
- http://docs.google.com/present/view?id=dgk2ft62_18cvjx4nk4
- http://googlewebmastercentral.blogspot.com/2009/08/optimize-your-crawling-indexing.html
- http://googlewebmastercentral.blogspot.com/2011/09/pdfs-in-google-search-results.html
Myths:
Ranking Factors
- http://www.seomoz.org/article/search-ranking-factors
- http://www.seomoz.org/ugc/simplified-google-ranking-model
- http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Guide-to-Search-Engine-Ranking-Factors.html
- http://www.searchenginejournal.com/adapting-seo-for-personalized-search/22207/
- http://experimentsinpassiveincome.com/exact-match-domains/
- http://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO.pdf (via http://searchengineland.com/seotable/download-periodic-table-of-seo)
Flash and SEO
- http://www.searchenginejournal.com/flash-seo/9292/
- http://www.adobe.com/devnet/seo/ – Adobe SEO Tech Centre
- http://www.adobe.com/devnet/seo/articles/techniques_ria.html
Analytics
- http://www.practicalecommerce.com/articles/506-SEO-Metrics-That-Matter
- http://www.huomah.com/Conversions/Web-Analytics/SEO-Benchmarks-and-KPI.html
- http://www.huomah.com/Conversions/Web-Analytics/Google-Analytics-tips-for-SEO.html
- http://www.huomah.com/Conversions/Web-Analytics/Google-Analytics-for-SEO-part-II.html
- http://www.huomah.com/Conversions/Web-Analytics/Google-analytics-for-SEO-part-III.html
- http://blog.vkistudios.com/index.cfm/2009/6/5/The-Google-Analytics-Power-User-Guide
- http://blogs.omniture.com/2010/05/17/soft-vs-hard-bounces-a-closer-look-at-bounce-rate/
Keywords
- http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
- http://www.seomoz.org/blog/what-small-business-clients-needs-to-know-about-keywords-and-seo
- http://www.webmasterworld.com/forum34/68.htm (Brett Tabke’s 2001 Theme Pyramid post)
Long Tail
- http://www.johnfdoherty.com/seo-longtail/
- http://www.netconcepts.com/long-tail-whitepaper/
- http://www.conversationmarketing.com/2010/10/long-tail-seo-101-defined.htm
- http://www.kaushik.net/avinash/2009/04/googles-search-based-keyword-tool-monetize-long-tail-search.html
- http://www.wordstream.com/blog/ws/08/03/09/long-tail-guide
- http://www.seomoz.org/blog/illustrating-the-long-tail
- http://www.seobook.com/3-steps-optimizing-content-long-tail-keywords
- http://searchenginewatch.com/article/2132155/On-Page-Optimization-Not-Dead-Long-Tail-Keywords-Increase-Rankings-Conversions-STUDY
Research
- http://www.viperchill.com/keyword-research/
- http://www.blueglass.com/blog/keyword-research-tips-strategies/
- http://www.searchenginejournal.com/the-foundation-of-a-success-seo-campaign-keyword-research/22770/
- http://www.seomoz.org/blog/10-steps-to-advanced-keyword-research
- http://blogoscoped.com/archive/2008-09-16-n52.html
- http://www.wordtracker.com/database_help/keihelp.html
- http://labs.justsearching.co.uk/keyword-research-search-volume-and-competition-78.html
- http://www.sitepoint.com/blogs/2009/03/28/keyword-research-tools/
- http://www.scienceforseo.com/search-engines/8-tools-to-find-semantic-similarity-between-words/
- http://www.googleguide.com/advanced_operators.html
- http://www.microsoft.com/downloads/details.aspx?FamilyID=b93cfee4-7dfb-40ae-a405-dfa269a33a18&displayLang=en – Bing for Webmasters
- http://searchengineland.com/organic-keywords-the-first-step-in-search-engine-optimization-97075
- http://searchengineland.com/why-do-search-engines-keyword-research-seo-really-matter-98466
- http://www.wordstream.com/articles/ultimate-guide-to-keyword-competition
Density (the myth)
- http://www.hobo-web.co.uk/seo-blog/index.php/keyword-density-seo-myth/
- http://www.searchenginepeople.com/blog/how-search-really-works-the-keyword-density-myth.html
- http://www.seomoz.org/ugc/seo-myths-that-persist-keyword-density
- http://www.miislita.com/fractals/keyword-density-optimization.html (advanced!)
Content
- http://www.seomoz.org/blog/the-definitive-guide-to-awesome-web-content
- http://www.kalzumeus.com/2010/01/24/startup-seo/
Managing Robots
- http://www.botsvsbrowsers.com/
- http://www.seomoz.org/blog/robot-access-indexation-restriction-techniques-avoiding-conflicts
robots.txt and meta:
- http://code.google.com/web/controlcrawlindex/docs/robots_txt.html
- http://googleblog.blogspot.com/2007/01/controlling-how-search-engines-access.html
- http://googlewebmastercentral.blogspot.com/2008/06/improving-on-robots-exclusion-protocol.html
- http://www.bing.com/community/blogs/webmaster/archive/2009/08/21/prevent-a-bot-from-getting-lost-in-space-sem-101.aspx
- http://www.ninebyblue.com/managing-robots-access-to-your-website/
- http://searchengineland.com/a-deeper-look-at-robotstxt-17573
- http://www.mcanerin.com/EN/search-engine/robots-txt.asp
- http://www.mcanerin.com/EN/search-engine/robots-meta-tag.asp
follow/nofollow and indexing:
- http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=96569
- http://www.webseoanalytics.com/blog/robotstxt-metarobots-relnofollow-the-impact-on-seo/
- http://www.searchandsocial.com/seo-blog/to-nofollow-or-to-noindex-that-is-the-question/
- http://www.searchandsocial.com/seo-blog/link-shaping-and-bot-herding/
- http://www.seo-theory.com/wordpress/2008/06/18/pagerank-sculpting-for-seos-who-believe-in-pagerank-sculpting/
- http://www.seomoz.org/blog/pagerank-sculpting-parsing-the-value-and-potential-benefits-of-sculpting-pr-with-nofollow
- http://microformats.org/wiki/rel-nofollow
- http://yoast.com/prevent-site-being-indexed/
Sitemaps:
- http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=40318
- http://www.bing.com/community/blogs/webmaster/archive/2009/08/15/uncovering-web-based-treasure-with-sitemaps-sem-101.aspx
- http://www.seomoz.org/blog/do-sitemaps-effect-crawlers
- http://www2009.eprints.org/100/ – Sitemaps: Above and Beyond the Crawl of Duty (PDF & PPT)
- http://googlesitemapgenerator.googlecode.com/svn/trunk/doc/gsg-intro.html – Google Sitemap Generator
Managing Change
- http://www.latitudegroup.com/blog/changing-domains-how-not-to-screw-it-up/
- http://googlewebmastercentral.blogspot.com/2008/04/best-practices-when-moving-your-site.html
- http://www.mattcutts.com/blog/moving-to-a-new-web-host/
- http://www.getfoundnow.com/seo_server_technologies.htm
- http://www.seomoz.org/blog/explaining-seo-role-by-role
- http://www.mark8t.com/2009/02/15/google-yahoo-and-msn-agree-on-the-canonical-link-tag/
- http://www.searchenginejournal.com/search-and-rescue-4-ways-to-find-lost-url%E2%80%99s-after-a-bad-website-redesign-or-cms-migration/30385/
- http://googlewebmastercentral.blogspot.com/2011/05/do-404s-hurt-my-site.html
Site / Information Architecture
- http://www.audettemedia.com/blog/seo-guide-information-architecture
- http://www.shimonsandler.com/advanced-seo-siloing-content/
- http://sixrevisions.com/usabilityaccessibility/information-architecture-101-techniques-and-best-practices/
- http://yoast.com/site-structure-seo/
- http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
- http://www.seomoz.org/blog/the-world-series-spidering-problem
- http://googlewebmastercentral.blogspot.com/2008/05/design-patterns-for-accessible.html
- http://www.seo-theory.com/wordpress/2008/04/09/large-website-design-and-optimization-theory/
- http://www.seoresearchlabs.com/seo-research-labs-google-report.pdf
- http://www.seobythesea.com/?p=2859
- http://www.seomoz.org/blog/pagination-best-practices-for-seo-user-experience
- http://searchengineland.com/site-navigation-information-architecture-fundamentals-for-seos-46368
- http://www.searchenginejournal.com/information-architecture-rocket-science-simplified/22503/
- http://searchengineland.com/key-information-architecture-concepts-every-seo-should-know-45288
- http://googlewebmastercentral.blogspot.com/2011/09/pagination-with-relnext-and-relprev.html
- http://googlewebmastercentral.blogspot.com/2011/09/view-all-in-search-results.html
- http://www.seomoz.org/blog/what-every-seo-should-know-about-iis
URLs and optimization
- http://warpspire.com/posts/url-design/
- http://www.youtube.com/watch?v=Q3SFVfDIS5k
- http://www.smallbusinesssem.com/7-rules-for-writing-urls/2043/
- http://googlewebmastercentral.blogspot.com/2008/09/dynamic-urls-vs-static-urls.html
- http://www.seo-theory.com/2011/11/30/how-do-pretty-urls-help-search-engine-optimization/
Rewriting and Redirections
- http://www.seomoz.org/blog/url-rewrites-and-301-redirects-how-does-it-all-work
- http://www.mcanerin.com/EN/articles/301-redirect.asp
- http://coding.smashingmagazine.com/2011/11/02/introduction-to-url-rewriting/
Geo-optimization / Internationalization
- http://www.seoptimise.com/blog/2008/06/which-domain-internationalisation-strategy-to-use.html
- http://www.ninebyblue.com/blog/making-geotargeted-content-findable-for-the-right-searchers/
- http://www.huomah.com/Search-Engines/Algorithm-Matters/Geo-targeting-for-Kingons-film-at-11.html
- http://www.huomah.com/Search-Engines/Search-Engine-Optimization/International-SEO-Made-Easy.html
- http://www.seomoz.org/blog/geolocation-international-seo-faq
- http://www.mcanerin.com/EN/articles/301-redirect-geolocation.asp
- http://www.searchenginejournal.com/multilingual-seo/19903/
- http://googlewebmastercentral.blogspot.com/2010/03/working-with-multilingual-websites.html
- http://googlewebmastercentral.blogspot.com/2010/03/working-with-multi-regional-websites.html
- http://googlewebmastercentral.blogspot.com/2010/09/unifying-content-under-multilingual.html
- http://blog.vkistudios.com/index.cfm/2010/11/26/International-SEO-Series-and-Webinar-Part-1–Domains-Subdomains-and-Directories
- http://blog.vkistudios.com/index.cfm/2010/12/8/International-SEO-Series-and-Webinar-Part-2-Multilingual-Content-Optimization
- http://googlewebmastercentral.blogspot.com/2011/12/new-markup-for-multilingual-content.html
Local / Places Optimization
- http://www.davidmihm.com/local-search-ranking-factors.shtml
- http://devbasu.com/local-search-landing-page-design-guide/
- http://www.seobythesea.com/?p=510 – glossary
- http://www.google.com/support/places/
- http://getlisted.org/resources/
- http://www.seoptimise.com/blog/2011/02/36-must-read-local-seogoogle-places-resources-from-20102011.html
Duplicate Content
- http://www.seomoz.org/blog/duplicate-content-in-a-post-panda-world
- http://yoast.com/articles/duplicate-content/
- http://googlewebmastercentral.blogspot.com/2008/09/demystifying-duplicate-content-penalty.html
- http://www.google.com/support/webmasters/bin/answer.py?answer=66359
- http://www.seomoz.org/blog/when-duplicate-content-really-hurts
Managing Canonical/Duplicate Issues
- http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html
- http://google.com/support/webmasters/bin/answer.py?answer=139394
- http://www.mattcutts.com/blog/canonical-link-tag/
- http://ysearchblog.com/2009/02/12/fighting-duplication-adding-more-arrows-to-your-quiver/
- http://blogs.msdn.com/webmaster/archive/2009/02/12/partnering-to-help-solve-duplicate-content-issues.aspx
White Hat Techniques
Back to topLink Building
- http://www.ericward.com/bestpractices/index.html – Massive list of link-building links
- http://www.seomoz.org/blog/whiteboard-friday-link-building-tactics-from-white-to-black
- http://www.seomoz.org/blog/divide-and-conquer-creating-and-managing-your-link-campaign
- http://searchengineland.com/how-to-research-create-and-distribute-highly-linkable-content-22416
- http://www.techfeedr.com/blog/tag/link-baiting/
- http://sem-group.net/search-engine-optimization-blog/the-most-effective-approach-to-contacting-link-partner-for-authoritative-links/
Site Auditing / Checklists
- http://www.seomoz.org/blog/whiteboard-friday-seo-site-reviews-stebbystep
- http://searchenginewatch.com/article/2109957/The-First-7-Items-On-Your-SEO-Audit-To-Do-List
- http://www.davidnaylor.co.uk/seo-101-common-mistakes.html
- http://www.seomoz.org/blog/how-to-do-a-site-audit
- http://www.searchengineguide.com/stoney-degeyter/the-best-damn-web-marketing-checklist-pe.php
- http://searchenginewatch.com/article/2109957/The-First-7-Items-On-Your-SEO-Audit-To-Do-List
- http://www.hobo-web.co.uk/free-seo-audit-puke/
Social Media Optimisation
- http://www.readwriteweb.com/archives/brandstreaming.php
- http://www.stephanspencer.com/social-networking/social-media-hacks
- http://www.seoptimise.com/blog/2007/02/ultimate-social-media-optimization-list.html
- http://www.aimclearblog.com/2010/06/24/facebook-seo-ranking-factors-2010-study-results/
- http://www.seomoz.org/blog/tracking-the-roi-of-social-media
Reputation Management
Back to topCompetitive Analysis
Back to topVideo Optimisation
- http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Video-SEO-YouTube-Optimization-and-Universal-Search-Video-Ranking-Factors-Signals.html
- http://www.bruceclay.com.au/blog/archives/2011/01/youtube-optimisation.html
- http://www.distilled.net/blog/social-media/youtube/creating-awesome-videos-for-seo/
Conversion Rate Optimisation
- http://unbounce.com/101-landing-page-optimization-tips/
- http://unbounce.com/conversion-rate-optimization/544-conversion-rate-optimization-tips/
- http://www.conversion-rate-experts.com/articles/101-google-website-optimizer-tips/
- http://searchengineland.com/the-5-rings-of-conversion-optimization-36205
- http://www.smashingmagazine.com/2010/06/24/the-ultimate-guide-to-a-b-testing/
- http://www.seoptimise.com/blog/2010/07/30-multivariate-ab-split-testing-tools-tutorials-resources.html
Mobile
- http://www.mobileseonews.com/files/Seizing_the_Mobile_Web.pdf
- http://www.linkbuildr.com/link-building-for-your-mobi-site-or-app/
- http://mobithinking.com/sites/mobithinking.com/files/dotMobi_Mobile_SEO_Best%20Practices.pdf
- http://googlewebmastercentral.blogspot.com/2009/11/help-google-index-your-mobile-site.html
- http://www.bruceclay.com.au/blog/archives/2011/01/seo-guidelines-for-mobile-websites.html
- http://googlewebmastercentral.blogspot.com/2011/02/making-websites-mobile-friendly.html
- http://www.mobilemoxie.com/2011/03/user-agent-detection-and-redirection/
- http://www.stonetemple.com/mobile-seo-tips-and-tricks-with-cindy-krum/
Widgets and APIs
Back to topUsability / Human Component / Searcher Behaviour
- http://www.scribd.com/doc/6266180/Search-Engine-Users-Pew-Internet-American-Life-Project
- http://searchengineland.com/how-to-optimize-for-conversion-in-organic-search-results-19105
- http://www.copyblogger.com/landing-pages/
- http://www.semj.org/documents/webanalytics2.0_SEMJvol2.pdf
- http://web.mit.edu/ist/usability/usability-guidelines.html
- http://www.usability.gov/guidelines/
- http://www.sigir.org/forum/F2002/broder.pdf – A Taxonomy of Web Search
- http://searchuserinterfaces.com/book/ – Online book Search User Interfaces
- http://www.seomoz.org/blog/segmenting-search-intent
- http://www.scienceforseo.com/opinion-mining/how-sentiment-analsysis-works/
- http://www.seobook.com/search-taxonomy-getting-inside-mind-searcher
- http://searchengineland.com/why-do-people-google-google-understanding-user-data-to-measure-searcher-intent-10091
- http://www.stonetemple.com/how-google-does-personalization-with-jack-menzel/
Advanced Stuff to impress people
- http://www.huomah.com/dojo/search-engine/patents.html
- http://www.huomah.com/dojo/information-retrieval/research-papers.html
- http://nlp.stanford.edu/IR-book/information-retrieval-book.html
- http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.68.3134&rep=rep1&type=pdf – Evaluating SEs by Modeling Relevance vs Clicks
- http://infolab.stanford.edu/~backrub/google.html – Original PageRank document
- http://www.scienceforseo.com/ranking-algorithms/papers-on-pagerank-you-should-read/
- http://www.threadwatch.org/node/2132 – Search Ranking Factors
- http://www.vldb.org/conf/2004/RS15P3.PDF – TrustRank document
- http://web.archive.org/web/20070115000853/http:/www.cs.toronto.edu/~georgem/hilltop/ – Hilltop Algorithm document
- http://www.redalkemi.com/articles/analysis-of-hilltop-algorithm.php
- http://www.cis.upenn.edu/~nenkova/Courses/cis430/p3-broder.pdf
- http://www.seoresearchlabs.com/seo-research-labs-google-report.pdf – Florida Update and changes
- http://www.seomoz.org/blog/my-give-it-up-presentation-from-smx-advanced-in-blog-format
- http://www.seobythesea.com/?p=243 – Google and Document Segmentation Indexing for Local Search
- http://www.seobythesea.com/?p=1120 – Google Phrase Based Indexing
- http://www.bluehatseo.com/advanced-white-hat-seo-exists-damn-it-dynamic-seo/
- http://www.bluehatseo.com/power-indexing-tips/
- http://www.bluehatseo.com/madlib-sites/
*last three are “slightly dodgy” and unproven…
Back to topSuper-Duper Advanced Stuff!
- http://en.wikipedia.org/wiki/PLSI – Probabilistic Latent Semantic Analysis
Flip-side – debunking LSI:
- http://www.seo-blog.com/latent-semantic-index-lsi-myth.php
- http://www.huomah.com/search-engines/algorithm-matters/stay-off-the-lsi-bandwagon.html
- http://irthoughts.wordpress.com/2007/05/03/latest-seo-incoherences-lsi/
- http://www.cs.huji.ac.il/~amitg/aistats07.pdf – Hidden Topic Markov Models
- http://research.microsoft.com/users/znie/cidr2007-nie.pdf – Object-level Vertical Search
Page Segmentation Analysis for Relevant Content Retrieval
- http://research.microsoft.com/apps/pubs/default.aspx?id=69111 – block level link analysis
- http://www.cs.cmu.edu/~deepay/mywww/papers/www07-templates.pdf – page-level template detection via isotonic smoothing
- http://www.google.com.au/patents?id=SOinAAAAEBAJ&printsec=abstract&zoom=4#PPA1,M1 – determining significant content
- http://www.google.com/patents?id=dMKnAAAAEBAJ&printsec=abstract&zoom=4#PPA1,M1 – systems and methods for identifying boilerplate
- http://nlp.stanford.edu/IR-book/html/htmledition/irbook.html – Information Retrieval (the whole book)
The Future
- http://www.cs.cornell.edu/~lucja/Publications/i03.pdf – Google Crawling the Deep Web
Miscellaneous / Tools
- http://searchengineland.com/google-power-user-tips-query-operators-48126
- http://www.seoskeptic.com/what-schema-org-means-for-seo-and-beyond/
- http://seoroi.com/seo-faq/8-steps-forecast-seo-roi/
- http://remoteusability.com/tools/
- Elizabeth Bacon’s testing Google Docs spreadsheet
- http://speckyboy.com/2010/01/11/10-completely-free-wireframe-and-mockup-applications/
- http://suggest.thinkpragmatic.net/
- http://www.keywordeye.co.uk/
- http://www.smashingmagazine.com/2011/05/25/introduction-to-dns-explaining-the-dreaded-dns-delay/
Enterprise SEO and the business of SEO
- http://www.aimclearblog.com/2010/03/26/jumping-through-hoops-enterprise-level-seo-success-tips/
- http://www.seobook.com/seo-zero-sum-game
- http://searchenginewatch.com/article/2097061/SEO-Techniques-for-Large-Sites-How-to-Maximize-Product-Visibility-in-Organic-Search
- http://www.seomoz.org/ugc/big-brand-seo-campaigns-integration-and-extended-brand-keywords
- http://www.conversationmarketing.com/2011/09/seo-statistics-predicting-traffic-growth-over-time.htm
- http://www.seomoz.org/ugc/grassroots-seo-strategy-process-life-cycle
Bonus:
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